The Design Approach

The images below illustrate the revised scheme. We have kept the previous scheme drawings in the next tab labelled archive so you can see the difference.

The design of the scheme has been developed to embrace the character and location of the site at the heart of Watford Town Centre.

The proposals will deliver new high-quality sustainable modern homes, contributing to the life and activity of the local area.

In designing the proposals, the architects have sensitively referenced the surrounding local architecture, including the neighbouring heritage assets – Watford Palace Theatre and the Beechen Grove Baptist Church.

The scale, height and mass has been carefully considered and revised in line with feedback, taking into account detailed daylight and sunlight analysis of the local context as well as a wide range of other detailed design considerations.

The design distribution of height across the site gives particular thought to the relationship with surrounding buildings and homes. The design has been developed in line with feedback from the community, close consultation with the local Council and the local Watford Design Review Panel. At its highest point the building will now be 12 storeys stepping down to 8 storeys fronting onto Clarendon Road.

Artists’ impression of the proposed building

Artists’ impression of the proposed ground floor

IDA London Holdings is committed to creating sustainable new communities. The wider environment has therefore been considered throughout the design process – from the specification of the building fabric, through to the orientation of homes to minimise over-heating whilst maximising thermal performance of the home, provide natural ventilation and high levels of natural light promoting wellbeing and passive design.

Located at the heart of Watford Town Centre, the site is a 9-minute walk from Watford Junction Station which makes central London accessible in less than 20 minutes. The Metropolitan Line also serves two stations in central Watford (Watford and Watford High Street) while the Abbey Line connects the town to St Albans. There are also 7 bus stops within a couple of minutes’ walk from the site.